Opinion: We need to start calling out corporate ‘redwashing’

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Home » Newswire » Opinion: We need to start calling out corporate ‘redwashing’ – CBC

Opinion: We need to start calling out corporate ‘redwashing’ – CBC

by ahnationtalk on March 20, 201735 Views

Redwashing is when corporations paint themselves as good neighbours by sponsoring Indigenous initiatives

Mar 20, 2017

Have you ever wondered why corporations and banks provide sponsorship for so many Indigenous educational, cultural and artistic institutions? Are they really good neighbours? Socially responsible corporate citizens? It seems like everywhere you look, there they are: sponsoring our Indigenous award shows, our schools, our pow wows — the list goes on.

In my own territory in northern Manitoba, we see the presence of Manitoba Hydro in just about every aspect of our community, including sponsorship of school barbecues and Treaty Days celebrations. In Fort Chipewyan, Alta., Syncrude sponsors the local youth centre, where Dene, Cree and Métis youth go to learn and socialize. In northern Saskatchewan, uranium giant Cameco makes sure to report about the millions it spends on initiatives for aboriginal youth.