TNDC Launches Advertising Campaign to Expand Business Opportunities
July 16, 2018
TNDC has initiated a print, radio and airport advertising campaign to build awareness of its service capabilities among existing and prospective customers. Placement with the different advertising mediums is aimed to reach the different industries TNDC serves within Northwest British Columbia and promote its heavy construction and camp services operations. Recent advertising initiatives are:
- Northwest Regional Airport Terrace-Kitimat: display advertisement in the arrivals area.
- CFNR FM (Northern BC): radio advertisement running weekdays between 6am and 8pm.
- Blue Book Equipment Rental Rate Guide: full page advertisement in the 2018-2019 rate guide produced by the BC Road Builders & Heavy Construction Association.
“Targeted advertising is a strategy TNDC is executing to grow its heavy construction and camp services operations, while expanding business in the infrastructure, highway maintenance, mining, exploration and public works sectors. The various advertising mediums are complementary to expand TNDC’s exposure to target industries,” explains TNDC CEO Peter Arendt.
The Northwest Regional Airport is a gateway to the region for the resource exploration, mine development and mining industry, transitioning from air travel to vehicle travel. CFNR FM (based in Terrace) is a top commercial radio station, with a broad reach across communities in northern BC. The Blue Book Rental Rate Guide is an established industry guide used daily by thousands of construction and road building professionals throughout BC and Western Canada.
Listen to the radio ad. Copies of the print and display ads are below. Watch and listen for the ads if you live in the region or will be travelling in the region in the coming months.