Canadian tourism ministers continue to engage to collaboratively support the sector
From: Innovation, Science and Economic Development Canada
October 13, 2022
Federal, provincial and territorial ministers responsible for tourism met in person this week in Vancouver, BC for the annual Canadian Council of Tourism Ministers (CCTM) meeting. The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, and the Honourable Lisa Beare, British Columbia Minister of Tourism, Arts, Culture and Sport, co-chaired the meeting and recognized the traditional territory of the Musqueam, Squamish, and Tsleil-Waututh First Nations. As tourism recovers across Canada, there is keen interest to find ways to collaboratively support the sector.
In the lead up to this meeting, the federal government, provinces and territories studied through working groups key issues facing the tourism sector as it recovers from the pandemic. These include the tourism workforce, destination access, and economic growth. The findings from these working groups were presented to tourism ministers today, to highlight the current state of play in the sector, as well as sharing data and best practices. The federal government received this input as part of its engagement with provinces and territories on a new Federal Tourism Growth Strategy. All governments agreed to explore opportunities for future collaboration.
Ministers noted some priority areas for the collaborative workplan for 2023. On the theme of workforce, they indicated an interest in monitoring the impacts of the labour shortage on tourism sub-sectors and to explore ways to promote the sector. On destination access, more extensive engagement will be conducted to raise tourism-specific concerns with key transportation stakeholders. On economic growth, the priority will be to explore ways to sustainably expand tourism offerings by addressing seasonal and geographic dispersion and attracting key audience segments.
In a separate meeting held prior to the official CCTM agenda, British Columbia Indigenous tourism organizations shared their approaches and priorities with ministers, with a particular focus on sustainability, growth, and experience development. Ministers noted their commitment to strengthening engagement and collaboration with Indigenous tourism organizations and communities going forward.
The working groups will also commit to ensuring an Indigenous lens is applied to all levels of their work. The working groups will continue to engage with the federal, provincial and territorial orders of government, stakeholders, Indigenous partners, and tourism organizations to share information and pursue initiatives. Ministers will review progress on this workplan throughout 2023.
“The Canadian Council of Tourism Ministers is playing an essential role in the recovery and growth of the tourism sector. The spirit of collaboration between federal, provincial and territorial counterparts is invaluable. The findings of the Council’s working groups on the key issues of workforce, destination access, and economic growth will help in developing the new Federal Tourism Growth Strategy that the Government of Canada will present in the coming months.”
– The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“I was pleased to welcome my tourism minister colleagues from across the country to the Vancouver Convention Centre to discuss how we will work together to rebuild the tourism economy post pandemic. Tourism is vital to our country, local communities and individuals whose livelihoods depend on its success. We recognize the ongoing challenges faced by the tourism sector and are committed to working together in building back a thriving tourism industry where the social, cultural, and economic benefits are enjoyed by all.”
– The Honourable Lisa Beare, British Columbia Minister of Tourism, Arts, Culture and Sport
“As Tourism continues to recover from the challenges posed by the pandemic, we see, once again, the resilience and tenacity of this industry, which is such a vital component of our economy. I am excited to have the opportunity to tackle these challenges in my new role as co-chair of the Canadian Council of Tourism Ministers, and I look forward to working with my colleagues from all provinces and territories to rebuild Canada’s reputation as a destination of choice.”
– The Honourable Steve Crocker, Newfoundland and Labrador Minister of Tourism, Culture, Arts and Recreation
- Due to the transition period following the October 3 general election, Québec did not take an official position on the issues discussed at the FPT Ministers’ meeting.
- Due to the leadership transition in Alberta, Alberta did not take an official position on the issues discussed at the FPT Ministers’ meeting.
- Newfoundland and Labrador will be the new co-chair of the CCTM and will host the next meeting in 2023.
- From January-May 2022, Canada welcomed over 2.7 million international tourists, showcasing increased arrival numbers in comparison to the same period of 2021 when Canada welcomed 617,000 international tourists.
Office of the Minister of Tourism and Associate Minister of Finance
Government Communications and Public Engagement